The World's Best Brands Live on the Nasdaq-100
The companies on the Nasdaq-100 Index (NDX) are widely recognized as some of the top brands around the world: Multiple 2020 rankings placed Nasdaq-100 brands at the top of the pack
The companies on the Nasdaq-100 Index (NDX) are widely recognized as some of the top brands around the world: Multiple 2020 rankings placed Nasdaq-100 brands at the top of the pack.
Why is this important? While financial metrics like price-to-earnings ratio (P/E) and earnings-per-share (EPS) are at the core of most valuations, there are many other so-called "intangible assets" that factor in. Brand equity and research and development can be as impactful as the balance sheet in some respects — and have contributed significantly to the performance of the NDX and its component companies.
To gain further insight into this, let's take a closer look at the recognition earned by Nasdaq-100 companies in 2020 amid a particularly trying year.
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Nasdaq-100 nearly sweeps Interbrand 2020 top five
One of the most widely watched and respected annual brand rankings is the list put out by Interbrand, a brand consultancy firm. Some of the core criteria that brands were judged on included leadership, engagement and relevance. These brand functions have become vital during the COVID-19 pandemic.
"Leadership, engagement and relevance are three consistent themes we are seeing as brands try to navigate the rapidly changing business landscape," said Charles Trevail, Global CEO for Interbrand. "They are the keys to unlock results in the current crisis, building customer confidence and business resilience. By setting out powerful ambitions and pursuing them with courage and conscience, brands can help us lift our heads, make sense of chaos and see beyond it, championing a new decade of possibility."
In 2020, Nasdaq-100 customer trusted companies dominated the top of the Interbrand Best Global Brands list. Just one spot in the top five was not held by an NDX brand:
#1 Apple (AAPL)
#2 Amazon (AMZN)
#3 Microsoft (MSFT)
#4 Google (GOOGL), an Alphabet subsidiary
A number of other NDX-listed brands or their subsidiaries also made the exclusive Interbrand list, including:
#12 Intel (INTC)
#13 Facebook (FB)
#16 Cisco (CSCO)
#19 Instagram, a Facebook subsidiary
#26 Pepsi, a PepsiCo (PEP) subsidiary
#27 Adobe (ADBE)
#30 YouTube, an Alphabet subsidiary
#40 Tesla (TSLA)
#41 Netflix (NFLX)
#46 eBay (EBAY)
#56 Starbucks (SBUX)
#60 PayPal (PYPL)
#90 LinkedIn, a Microsoft subsidiary
#100 Zoom (ZM)